DELIVERABLESBrand Identity, Merchandise, Social Graphics, In-room elements
SOFTWAREAdobe Illustrator, Adobe Photoshop, Premiere Pro
Inspired by the visual language of the 1990s and early 2000s, the identity draws from classic celebratory artifacts such as felt pennants, flags, buttons, banners, and letterman jackets. These nostalgic elements were reinterpreted through a contemporary lens, creating a visual system that felt both familiar and energetic while reinforcing the significance of the milestone.
@theporch
At the center of the identity is a primary mark inspired by vintage felt pennants and victory flags, serving as a visual reminder of the history, people, and stories that have shaped The Porch over the last twenty years. Supporting lockups and graphic elements provided flexibility across a wide range of applications while maintaining a cohesive brand presence throughout the campaign.
The project included the development of a complete anniversary brand system that transformed every major touchpoint of The Porch throughout the month of June. From social media content and environmental graphics to stage visuals, merchandise, print collateral, and digital communications, the existing brand was reimagined into a unified celebration of God's faithfulness and the ministry's lasting impact on young adults in Dallas and beyond.